| Jose Kuttan (Founder and CEO at Fluidworks)

In the Future of Voice AI series of interviews, I ask three questions to my guests:

- What problems do you currently see in Enterprise Voice AI?
- How does your company solve these problems?
- What solutions do you envision in the next 5 years?

This episode’s guest is Jose Kuttan, Founder and CEO at Fluidworks.ai.

Jos is a 3x founder with successful exits and over a decade of experience building and scaling businesses to $100M ARR. As the CEO of Fluidworks, he’s redefining inbound sales with a real-time AI video agent that delivers human-like onboarding and pre-sales interactions.

Previously, Jos served as CEO of Aviyel, onboarding 120+ open-source communities, and played a key role in scaling Paytm’s Smart Retail BU to $75M ARR. In his free time, Jos enjoys exploring topics like economics and social mobility, as well as immersing himself in the world of movies. For Jos, startups are like Al Pacino and Robert De Niro - either you stick to doing one thing repeatedly and risk irrelevance, or you adapt, refine your craft, and stay in the game for life.

Fluidworks is pioneering a new approach to SaaS sales and onboarding with its breakthrough AI-powered video agent. Designed to engage prospects with human-like interactions, Fluidworks’ video agent can deliver live, interactive product demos and onboarding calls that mimic the expertise of a seasoned salesperson.

Recap Video

Takeaways

• Fluidworks innovates by creating voice AI applications that not only perform tasks but also enhance user engagement.

• Trained on UI navigation, customer use cases, and real conversations, agents are equipped to guide users through complex products.

• Their AI systems dynamically map interactions based on input, ensuring tailored responses that align with user expectations.

• Customers often return multiple times to play with the AI experience.

• Businesses that allow prospects to self-serve with AI or schedule a human conversation see higher engagement.

• AI needs proper training to simulate human workflows effectively.

• Lead motivation drops when prospects are asked to schedule a demo and AI is combatting that.

• Offering an AI agent to deliver demos and handle initial questions improves conversion rates.

• An AI agent should be able to adapt its demos for different audiences to ensure relevance.

• Fluidworks AI agents aren’t out to replace humans, but to deliver warmer, well-informed leads.

• Voice AI will disrupt the initial engagement stages of the sales cycle by automating interactions to improve efficiency and customer satisfaction.

• Surprisingly, people prefer chatty AI agents over direct ones, valuing conversational styles that mimic human interaction.

• Buyers are making decisions faster, but companies are not optimizing their the buyer journey accordingly.

• Fun and psychological comfort play a big role in how customers interact with AI systems.